Google Pay Per Click: Making Money With AdWords

AdWords is Google's answer to helping people get their ads out and increasing their website sales with heavily targeted traffic. This article will give you a big head start over most.

This is a PPC ( Pay Per Click ) system. You only pay for advertising when an interested person sees your AdWords ad and clicks on it. The amount you pay per click is dependent on many factors.

Some of the factors that go toward deciding the price per click are:

1. The amount of competition bidding on that keyword.

2. The site value that Google may give your site.

3. The amount of clicks on your ad itself compared to the amount of exposures your ad receives (CTR),

Even though a keyword may start at a high price per click, its popularity will bring the price down. Popularity is the result of people using Google to search a term or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I've had keywords start at over one dollar and fall to about five cents a click.

Some tips to lift your your CTR and thus lower your PPC (Price Per Click) are:

1. Use the keywords that you are bidding on heavily in your ad. This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.

2. Encasing your keywords in [square brackets} or the use of "talking marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated area giving your ads more exposure but less clicks. This will force down your CTR (Click Thur Rate) and force your price per click up. Not a good thing.

3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never actually explained what or how to make them. Just that it was the thing to do.

Negative keywords: if you were looking for people searching for the keyword "pink" but don't want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.

Did you notice the minus sign (-) next to the keyword above? Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.

4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and language will increase the likely-hood of great targeted traffic clicking your ad and bringing the average price of your clicks down.

With AdWords your aim is to get highly targeted cheap traffic to your website and to make sure you are profiting from the use of AdWords. To see if you are profiting you have to answer these questions:

A. How many clicks does it take to get one sale?

B. How much do I profit from one sale?

Divide A by B to see if you are in profit using AdWords or losing money! If you are in profit great, if you are losing money your keywords, negative keywords and your ad need more fine tuning or changing. You may even have to reconsider what you are trying to sell or your sales copy. A customer follow-up auto-responder will help improve copy sales. People don't often buy the first time they see a website, but you are off to a much better start then most.

AdWords gives us the ability to give people what they are searching for and to profit from that service. Start slowly with a small daily budget and have fun.

The opposite side of the AdWords coin is AdSense. For more information see my AdSense article.

Read More Of Michael Brymer's Heavy Hitter Secrets at http://mlmbuff.com

Bird Cages A Home For Your Feathered Friends

The practise of keeping birds goes back throughout human history. People have long wanted to keep the beautiful creatures as pets, but since they can fly, cages were needed to keep the birds contained.

Bird cages are common in many households. They are traditionally a tall brass cage, made from several pieces of wire bound together with a solid base and a door. The way that the horizontal and vertical bars create a mesh gives the bird a surface to climb with its agile hook-like feet. The traditional cage has one perch in the centre, a simple crossbar that the bird can sit on, and the floor of the cage is lined with something like sandpaper that can be easily changed due to the fact that birds shed a lot of feathers and create mess.

There are a variety of modern bird cages, some very large in size. They usually have one or more perches and are easily portable. The larger cages can be several feet tall and wide, with platforms, ladders and ornate designs. They will sometimes come with a built in seed and water holder that can be easily refilled, but these can be bought separately.

You will probably want to furnish a cage with a variety of toys to keep your avian friend happy. There is a huge range available; ropes that come in various lengths and knots, acrylic shapes, mobiles, balls and bells. This is important for the more intelligent species of birds like parrots as they get bored easily.

Some feel that bird cages are inhumane, trapping a creature in a small confine, effectively jailing it. This is the root of metaphors that compare bird cages to prisons. An option that gives the birds far more freedom is a aviary, essentially a very large cage the size of a shed or even as large as a house. Aviaries are usually used by zoos and can contain several species of bird, plants, trees and insects, creating a kind of natural environment and plenty of room for the birds to fly.

John Gibb is the owner of bird-cage-sources3k.info, for more information on Bird Cages please check out http://www.bird-cage-sources3k.info

Visiting Munich Germany

A hotspot for those seeking culture as well as those that enjoy taking in fascinating architecture, Munich, Germany, is an excellent choice of destination for those wanting to enjoy a truly memorable vacation in a fabulous European city. The capital city of Bavaria, when you visit Munich you will find yourself within easy reach of many attractions ranging from museums and galleries to breathtaking sights such as the Bavarian Alps. Those into sightseeing will find plenty to explore, and getting around is easy and convenient so you can explore the city and its surrounding areas in comfort and with minimal hassle. There are various ways to travel here depending on where you are coming from, such as flying to Munich airport from where you can easily get to your chosen hotel or accommodation. You will find a range of Munich hotels to select from, including accommodations near to the airport as well as a range of lodgings within the main city and many others in its surrounding areas.

Enjoy a host of attractions in Munich, Germany

You will find many attractions and sights to explore when you visit the charming and beautiful city of Munich. This is a destination that boasts plenty of character as well as elegance and charm, and you will enjoy a fully itinerary when you visit here. Enjoy the unique atmosphere and joviality at the Hofbrauhaus tavern site, visit the Marienplatz situated at the heart of the city and home to many sites of historical significance, take a trip to the fabulous Olympia Park complex, take in the Allianz Football Stadium, or enjoy the arts at Alte Pinakothek. Also due to host the soccer world cup 2006, Munich is destined to be more popular than ever this year, so visitors will enjoy a truly vibrant energy that has to be experienced to be believed.

Look forward to a diverse vacation in this city

Munich is famous for many things, from its culture and architecture to its breweries and events. When you visit this area you will find plenty of events and festivities that allow you to sample to local lifestyle and culture as well as enjoy some fun and excitement. Oktoberfest is a popular festivity here in Munich, and takes place the last two weeks of September. Held in a huge field, this is a beer festival like no other, and anyone that enjoys their beer will be delighted with this vibrant and thriving event. Other events held throughout the year include the Opera Festival, Ballet Week, the Fasching, and a variety of other local events. A good choice of bars, restaurants, and theatres will ensure that you can continue to enjoy this city even when the sun goes down, so come day or night you can enjoy making the most of your time in Munich.

Ken Morris often writes web pages on news similar to Munich airport and Bavaria. Through his writings (e.g. http://www.munich-to-vienna-via-salzburg.com/munich/city.html on Munich Germany ) he expressed his deep knowledge in the field.